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I Went to Whole Foods' New Cheaper Store and Here's What I Learned

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I Went to Whole Foods' New Cheaper Store and Here's What I Learned
You know that joke about how Whole Foods should be called Whole Paycheck? It seems the corporate poobahs have heard it, too. This year, the company plans to roll out more of their new lower-price-point supermarkets called 365 by Whole Foods Market. Sound familiar? Whole Foods' longstanding, dependable house label 365 Everyday Value is the centerpiece of these stores, which promise to be an economic alternative while adhering to Whole Foods' ideals of hormone- and antibiotic-free meat and milk; no hydrogenated fats, artificial colors, flavors, sweeteners, or preservatives; cage-free eggs; and sustainably caught fish. I shopped at the 365 in...
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